Unmatched Expertise to Elevate Your Brand Nationwide
Who we are…
Pace Group, Inc. is a leader in national roadshow management, representing an array of innovative products across the US, Canada, and Mexico. Headquartered in Dallas, TX, our reach extends across retail chains, industry events, and consumer expos nationwide, where we bring products to life through high-energy, engaging presentations that drive results.
With over 75 years of combined experience, our founders—Alex Tome, Jay Spalding, and Terry Taylor—have honed a unique approach to experiential marketing that connects customers with brands in unforgettable ways. The Pace team is made up of skilled presenters and brand experts who understand how to captivate audiences, create a sense of urgency, and drive everyday success for the brands we represent.
At Pace Group, our goal is simple: to maximize impact and sales for each product by delivering personalized, hands-on experiences that resonate with customers long after the first interaction. We’re passionate about what we do, and we’re committed to making every roadshow and product demo a winning moment for both our clients and their customers.
Our surefire strategy for proven success…
At Pace Group, Inc., we deliver something special in the world of retail marketing: a unique fusion of live theater, brand engagement, and high-impact sales that transforms the shopping experience into an unforgettable event. This approach, known as Retailtainment, is built on the principle that every product has a story to tell, and we create captivating presentations that engage customers in ways traditional marketing can’t.
Drawing from years of expertise in experiential marketing, we’ve designed our approach to merge branding, no-pressure sales, and memorable performance. As highlighted in USA Today, more and more retailers are integrating theatrical elements and experiential marketing to stand out, connect deeply with customers, and drive sales. It’s this powerful blend of entertainment and authenticity that defines Pace Group, making us the trusted partner for top brands across retail, wholesale clubs, expos, and consumer venues nationwide.